Newsletter Archive
July 2025 Issue

Welcome to the July ParadeSmart Newsletter!

We've been thrilled by the interest in our last two newsletters. Thank you for following along and being part of our growing community!

This month, we're highlighting exciting user experience improvements that will be rolling out to all of our ParadeSmart apps! In addition, we have articles discussing essential website content every Parade should include, and the benefits of utilizing digital tickets. The referral program is still available, and if there's a specific topic you'd like us to cover in a future blog post, feel free to reply and let us know.

Let's make July a great one!

A screened outdoor patio with a round pedestal table, black metal chairs, and a pool in the background
Photo courtesy of NEFBA and Dostie Homes
A hand holding a phone showing the refreshed ParadeSmart admin and visitor menu design, overlaid with the text: A new ParadeSmart app experience is arriving

A Fresh Look: The ParadeSmart App is Getting an Upgrade

Explore the refreshed design rolling out to events soon! We're rolling out user experience improvements across all of our ParadeSmart apps, making it even easier for builders, staff, and visitors to get around.

A preview of a Parade of Homes website homepage with a hero photo, home listings, and event branding

Essential Website Content for a Successful Parade of Homes

Make your website a one-stop guide for attendees with these must-have pages, features, and planning tools.

Read about essential website content
A hand holding a phone displaying a digital Parade of Homes ticket ready to be scanned

From Paper to Pixel: Why Digital Tickets Improve Your Event

Learn how digital ticketing can simplify your parade operations, reduce costs, and give visitors a smoother experience from the very first scan.

Read about digital ticketing

Get 5 FREE Homes for Your Next Parade Event

Share ParadeSmart with other HBAs and you both benefit! When you refer another Home Builders Association to ParadeSmart and they sign up, you'll receive 5 FREE homes added to your next event — no limit. They'll get 10% off their first event.

It's fast, easy, and there's no cap on how many homes you can earn!

The referred HBA must sign up and host an event for rewards to apply.

Refer Now!
A newborn's foot cradled in her parents' hands

Team Member Spotlight

Meet Rory

Meet Rory, the newest addition to the ParadeSmart team. She's been quietly attending meetings and helping answer support emails from the comfort of her mom's belly for the past nine months.

Her hobbies include sleeping, singing, late-night snacking, and stealing hearts.

Jessica, her mom, is currently on maternity leave and will be back soon once Rory is all settled in. Welcome to the team, Rory!

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