Newsletter Archive
November 2025 Issue

Welcome to the November ParadeSmart Newsletter!

As things settle down after a busy season, it's a great time to take a breath and look ahead. A little off-season prep now can make everything feel a whole lot easier next year.

In this issue, we're sharing a checklist of quick planning tasks you can tackle before the holidays, plus an intro to sister parades for anyone considering a team-up with nearby events. The referral program is still open, and we're continuing our team spotlight series.

Let's finish the year strong and get a head start on 2026!

A styled Parade of Homes living room with woven lounge chairs, a stone fireplace, and layered neutral textiles
Photo courtesy of Virginia-Highland Tour of Homes and Mark Mauldin
Laptop showing a ParadeSmart dashboard with ticket and revenue metrics, overlaid with the text: What every HBA should be doing right now

Your Future Self Will Thank You!

A checklist of quick off-season planning tasks to tackle before the holidays — so next year's setup starts easier than this year's did.

Read the off-season checklist
Sister Parades: Better Together badge

Double the Exposure Without Double the Work

A shared ticket can bring in more visitors without extra overhead to your events. Learn how HBAs are teaming up to boost reach and share resources.

Read about sister parades

How One HBA Earned 5 FREE Homes With a Quick Intro

A few months ago, one of our HBAs emailed us a simple referral. It was just a quick intro to a neighboring region that was looking for better tools for their parade.

That short message led to a full signup: the referred HBA got 10% off their first event, and the referring HBA earned 5 FREE homes added to their next parade.

Now it's your turn!

Refer an HBA
Headshot of Jessica, ParadeSmart product manager

Team Member Spotlight

Meet Jessica

Our versatile product manager has been with ParadeSmart since the beginning and rejoined the team in 2023 after a season as a stay-at-home mom. She helps with everything from product direction, support, marketing, and front-end development, always focused on making ParadeSmart better for HBAs and their events.

She's also a mom of two, and when she somehow finds spare time, she enjoys camping, painting, building Lego sets, mountain biking, and sneaking off on Disney park and cruise adventures with her hubby.

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