A 13-year partnership behind Southern Utah's flagship Parade of Homes
Since 2013, ParadeSmart has been the technology partner for the Southern Utah Parade of Homes, run by the Southern Utah Home Builders Association (SUHBA). It's one of the longest-running relationships on our platform — and a clear look at what a purpose-built app and website can do for a flagship event over time.
Partner since 2013
About the event
The Southern Utah Parade of Homes is SUHBA's flagship home tour, showcasing new construction from the region's builders to thousands of prospective buyers each year. Like most Parade of Homes events, its success depends on the same two things ours does: making it easy for attendees to find and navigate homes, and giving builders a clear picture of who's walking through the door.
ParadeSmart has been SUHBA's technology partner since 2013, providing the branded app and website attendees use to plan their visit, and the ticketing and analytics tools the association and its builders use to run the event and measure its results.
What the platform provides
SUHBA runs on ParadeSmart's full app and ticketing package: a branded iPhone and Android app with maps and driving directions between homes, digital ticketing with scanning at the door, and a real-time dashboard so both the association and individual builders can see visitor activity as it happens. Builder profiles, ratings and reviews, and unlimited photos per home give attendees the information they need before and during a visit, while digital ticket sales give the association a way to sell and track admissions without relying entirely on a physical box office.
Those are the same features described on our pricing page — SUHBA's numbers below are a real-world look at what that combination can do over a long partnership, not a one-off result.
By the numbers
Over the course of the partnership, attendance at the Southern Utah Parade of Homes has grown from roughly 28,000 to more than 50,000 — a 43%+ increase. At the event's most recent flagship run, the ParadeSmart app logged 448,000 ticket scans in a single event, an average of more than 9 home visits per ticket — a sign that attendees who use the app engage more deeply with the tour rather than just passing through. 46% of tickets were purchased digitally, directly inside the app, without a trip to a physical box office.
"The team at ParadeSmart are great to work with. They created a professional app that looks good and performs well, personalized to our parade. The support from their team was outstanding throughout development and during the event. I recommend ParadeSmart to everyone."
Looking ahead
Thirteen years in, the Southern Utah Parade of Homes is still one of ParadeSmart's longest-tenured partnerships, and its year-over-year growth in attendance, engagement, and digital ticketing is part of what we point to when other HBAs ask what a long-term commitment to the platform looks like in practice. A partnership this long also means the event has grown alongside the platform itself — new features roll out to SUHBA the same way they do to every other HBA on ParadeSmart, without a separate migration or rebuild each time.
We'll be adding more detail to this story — including a closer look at what changed operationally for SUHBA's team and builders — as their next event approaches.
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