Newsletter Archive
August 2025 Issue

Welcome to the August ParadeSmart Newsletter!

Many Parade events are gearing up for September and October, so now is the perfect time to fine-tune your tools and strategy.

This month, we're sharing tips for getting your builders more visibility through the app and making smarter use of your ticketing data with the right questions at checkout. Plus, our referral program is still going strong and we're spotlighting Makenzie from our support team.

Big season ahead. Let's get ready for it!

A styled Parade of Homes kitchen with a waterfall-edge island, pendant lighting, and stainless steel appliances
Photo courtesy of Housing and Building Association of Western Colorado
A builder standing at a Parade of Homes framed construction site, overlaid with the text: Ways to maximize your builders' visibility

How Builders Can Maximize Exposure Within Your Parade of Homes App

Simple ways to help your builders get more visibility through the app during your busiest season of the year.

Read how builders can maximize exposure
A ParadeSmart reporting dashboard with demographic charts shown on a desktop monitor

What Demographic Questions Should You Ask On Your Ticketing Forms?

Asking the right questions on your ticketing form can give you valuable insights — not only for marketing but also for builder engagement, sponsorship reporting, and planning future events.

Read about ticketing demographics

Get 5 FREE Homes for Your Next Parade Event

Share ParadeSmart with other HBAs and you both benefit! When you refer another Home Builders Association to ParadeSmart and they sign up, you'll receive 5 FREE homes added to your next event — no limit. They'll get 10% off their first event.

It's fast, easy, and there's no cap on how many homes you can earn!

The referred HBA must sign up and host an event for rewards to apply.

Refer Now!
Headshot of Makenzie, a member of the ParadeSmart support team

Team Member Spotlight

Meet Makenzie

Hi friends! Makenzie has been with ParadeSmart since 2021 and has absolutely loved seeing all of your gorgeous homes. She has a background in web design with an expertise in user experience design.

When she's not at work, Makenzie spends most of her time at the pottery studio or chasing her 5-year-old.

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