Suggestions based on past events and trends to help you collect meaningful data
When someone buys a ticket to your Parade of Homes event, it’s a perfect opportunity to learn more about your audience. Asking the right questions on your ticketing form can give you valuable insights—not only for marketing but also for builder engagement, sponsorship reporting, and planning future events.
Here’s how to make the most of the ticket purchase moment, along with smart question options to include on your form.
Why Demographics Matter
Every year, ParadeSmart clients collect thousands of ticket purchases through their event apps and websites. When clients choose to add demographic questions at checkout, they gain access to helpful data like:
- Where attendees are coming from
- Whether they’re serious homebuyers or just browsing
- What marketing channels are working
- Which visitors are open to follow-up contact
This data helps HBAs make better decisions, supports sponsor reports, and provides valuable lead data to builders.
Tips for Choosing the Right Questions
- Keep it short. Try to stick to 3 to 5 quick questions. You’ll get more answers if it doesn’t feel like a survey.
- Make most questions optional. If a buyer feels like they can’t answer a required question, you may lose a sale.
- Think about your goals. Are you collecting leads? Planning future parades? Reporting to sponsors?
Popular Ticketing Questions to Consider
Here are some of the most common and useful fields offered for ParadeSmart events:
ZIP Code
Helps you track how far visitors are traveling. Useful for regional marketing and sponsor reach.
Are you planning to build or buy a home in the next year?
This identifies serious buyers and can be shared with builders as leads.
Are you interested in being contacted by a builder or vendor from this event?
Great for lead generation. Use clear language and be sure your privacy policy is linked.
Would you like to receive updates or newsletters about future events?
This helps grow your email list for future parade marketing.
What best describes you?
Examples:
- Homeowner looking to build soon
- Interior design enthusiast
- Industry professional
- Just browsing
This question helps you understand your audience breakdown for future planning.
Want help updating your ticketing form before your next event?
We can add, adjust, or remove demographic questions for you. Just send your request to support@paradesmart.com.