Case Studies

Real HBAs. Real results.

In-depth looks at how associations use ParadeSmart to run their Parade of Homes — named clients, before-and-after numbers, and what actually changed for their team and their builders. Two published so far: the St. George Area Parade of Homes and the Utah Valley Parade of Homes.

From the St. George Area Parade of Homes

40,000+
Annual attendees — grown from ~28,000 in 2013 over a 13-year partnership
448,064
Ticket scans in 2026 — an average of 9+ home visits per ticket
51%
Digital ticket adoption, sold directly in the ParadeSmart app

Read the full case study

From the Utah Valley Parade of Homes

47,483
2026 attendees — up 16.7% year over year, on a 6-year ParadeSmart partnership
425,670
Ticket scans in 2026 — an average of 8.6 home visits per ticket
3×
National Association of Home Builders "Best Parade of Homes" awards

Read the full case study

In the works

Three associations, three stories

The first case studies on our list. Check back soon, or ask us about any of them directly.

Published

St. George Area Parade of Homes

A 13-year partnership — attendee growth, ticketing engagement, and what a long-term commitment to the platform looks like in practice.

 Published

Utah Valley Parade of Homes

Six years of digital growth on a 50-year-old event — three national "Best Parade" awards, and a Virtual Parade that reaches every state and beyond.
Planned

Iron County HBA

Story coming soon.

Want results like these for your HBA?

You don't have to wait for the case study to see what ParadeSmart can do for your parade. Get a walkthrough of the platform, or drop us a line and we'll keep you posted when new stories publish.

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