Welcome to the February ParadeSmart Newsletter!
In this issue, we're sharing the latest ParadeSmart updates, new reporting improvements, new builder training materials, a full guide to setting up advertisements and placements, and much more!
A lot of these improvements came directly from feedback we've heard from HBAs, builders, and attendees. We're always working to make the ParadeSmart experience clearer, smoother, and easier to manage, and we're not done. If there's something you'd love to see added or improved, reach out anytime at support@paradesmart.com.
New Tools, Better Reporting, and Easier Setup
Reports have gotten a refresh, including a new Ads Report that makes it easier to understand sponsor performance — plus a round of smaller improvements to ticketing and setup based on feedback from HBAs like you.
Read More
ParadeSmart Advertising Guide: Placements, Sizes, and How to Set Up Ads
Learn where ads show up, what size to use, and how to add links.
Read MoreHow One HBA Earned 5 FREE Homes With a Quick Intro
A few months ago, one of our HBAs emailed us a simple referral. It was just a quick intro to a neighboring region that was looking for better tools for their parade.
That short message led to a full signup: the referred HBA got 10% off their first event, and the referring HBA earned 5 FREE homes added to their next parade.
Now it's your turn!
Refer an HBA
Team Member Spotlight
Meet Jamie
Jamie Lords brings over 20 years of experience in sales, marketing, and global operations. Before becoming CEO of Virgo Development and ParadeSmart three years ago, he led international teams in the semiconductor industry and helped launch several startups.
His entrepreneurial drive and passion for teaching continue to inspire innovation and growth.
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