Digital Ticketing
In-app and website ticket purchasing. Attendees scan at the door on any smartphone — no dedicated hardware. Or paper. Your choice.
ParadeSmart is the only purpose-built platform for HBA Parade of Homes and Home Tours. Trusted by 50+ associations. Take control and streamline your next event.
ParadeSmart is the all-in-one event platform built exclusively for Home Builders Associations. It combines digital ticketing, interactive GPS maps, builder profiles, People's Choice voting, sponsor advertising, and analytics — in a single custom-branded app and website. Your association keeps 100% of revenue.
Unlike generic event platforms adapted for parades, ParadeSmart was designed from the ground up for the HBA parade workflow. We have been the technology partner for some of the most attended Parade of Homes events in the country since 2012 — longer than any other purpose-built parade platform in operation.
Browse homes, navigate to any address, vote for People's Choice, and manage their parade day — all inside your custom-branded app.
Homes List
People's Choice Voting
Interactive Map
ParadeSmart charges one flat annual fee. Not a percentage. Not a per-ticket cut. Every dollar from ticket sales and sponsor advertising goes directly to your HBA.
Sell tickets in-app, on your website, or at the door. Every dollar goes directly to your HBA — not to a platform taking 3–6% off the top.
Sell sponsor placements and collect every cent. You control pricing, placement, and revenue.
A single predictable cost for the full platform, regardless of how many tickets you sell or how large your parade grows.
of ticket & ad revenue
stays with your HBA
Built specifically for HBA parades — not adapted from a generic event tool. Every feature was designed around the real workflow of a Parade of Homes coordinator.
In-app and website ticket purchasing. Attendees scan at the door on any smartphone — no dedicated hardware. Or paper. Your choice.
Attendees plan their route and navigate to any home in any order. No more phone calls asking for directions.
Rich profiles with photos, floor plans, pricing, subcontractors, and links. Builders see exactly how many visitors viewed their home.
Voting in as many categories as you want. Keeps attendees engaged and visiting more homes before casting their ballot.
Attendance, ticket sales by day and hour, scan counts per home, demographics, and email opt-ins — all exportable for your board and sponsors.
Built-in ad placement for your app and website. You control placement, pricing, and keep 100% of ad revenue.
Your branded website with unlimited pages — home listings, builder profiles, sponsor pages, news — managed alongside your app.
Extend your parade beyond event day. Attendees tour homes online through the end of the year — builders get continued exposure.
Manage dates, ticketing, voting, map visibility, and ads from one dashboard. Changes appear live across the app and website immediately.
From browsing homes at home to navigating between builds to photographing the kitchen they'd redesign — every moment of the parade experience lives inside your branded app.
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Grown from ~28,000 in 2013 — a 43%+ increase over our 13-year partnership.
An average of 9+ home visits per ticket — proof that the app drives deeper attendee engagement.
Nearly half of all tickets sold online directly in the ParadeSmart app.
Sell tickets in-app, on your website, or at the door. Volunteers scan on any smartphone. No dedicated scanners, no complicated setup, no parade-day panic.
See How Ticketing WorksThe official ParadeSmart demo app. Tour the full platform experience before committing — see exactly what your attendees, builders, and coordinators will use.
HBAs already answer "How do I become a builder?" with no good answer. Next Level gives your association a branded course platform for aspiring builders, homeowners, and the community.
Learn MoreA members-only project bidding platform for HBA General Contractors and Subcontractors. Post a project. Receive vetted bids from fellow HBA members. Done.
Learn MoreWe get it — your hands are full. Running a successful parade is no small thing, and a tech failure on event day is the last thing you need. Our support team is energetic, close-knit, and genuinely invested in your parade going well.
"Utah Valley Parade of Homes calls ParadeSmart's support staff top-notch."
— Utah Valley Parade of HomesIt was a no-brainer to continue using ParadeSmart. I can't tell you how nice it is to know we have a dependable app and website, and a beautiful one at that. Our builders are happy, the public enjoys the user-friendly functionality, and it really has been one of the best decisions we could make for our parade.
The team at ParadeSmart are great to work with. They created a professional app that looks good and performs well, personalized to our parade. The support from their team was outstanding throughout development and during the event. I recommend ParadeSmart to everyone.
The absolute best decision we ever made. It seems to give us more credibility as a home show than we ever had before. We can't compete money-wise with the large HBAs but we can at least look like them.
Generic event platforms were never designed for a Parade of Homes. ParadeSmart was built for exactly this — the numbered homes, the parade route, the builder profiles, the People's Choice vote. Every feature exists because an HBA needed it.
See the PlatformCan't find what you need? The full Help Center has answers for coordinators, builders, and attendees.
View all FAQsStep-by-step guides and answers for every part of your parade setup and event day.
Refer a new client and earn 5 free home credits on your next parade invoice — automatically applied once they sign and host their first event.
Coordinator-tested advice on ticketing, maps, voting, and what actually goes wrong on event day. Real results from HBAs across the country. One email a month — worth opening.
Free to subscribe. One email a month. Unsubscribe any time.
Reach out today to discover how ParadeSmart can transform your next Parade of Homes event. Real people. Real help. No pressure.
Request a DemoOr email us: support@paradesmart.com